Alex, of Swedish and Ecuadorian heritage, arrived in Ibiza in 2007, drawn by the island’s rhythm and ever-evolving sense of possibility. What began as a fleeting chapter soon became a lasting presence, as he developed an instinctive understanding of the Mediterranean’s most refined circles.

Over time, he built a life between Ibiza, Mallorca, and Barcelona, shaping a way of working that is both highly personal and quietly exacting.

Rather than following trends, Alex is known for his ability to anticipate them, guiding clients toward experiences that feel considered, effortless, and entirely their own. His work is defined less by visibility and more by sensibility: an understanding of where to be, when it matters, and how it should feel.

Today, he collaborates with a select international clientele, creating moments that resonate beyond the obvious—where luxury is not declared, but understood.